Despite all predictions that the 21st century would see print eclipsed by electronic media, print continues to play an essential role in our everyday lives and is more powerful than ever.
At Sappi, we believe that text on screen will never capture the feeling of thumbing through the pages of a favorite book or picking up your favorite magazine at the newsstand. People have been using paper to communicate, educate and entertain for 2,000 years now. It’s part of the human experience and always will be.
One could debate the merits of print vs. digital, but the truth is that together than can deliver incredible results. At the end of the day, brand marketers will adopt the tools that yield the most impact.
A 44-page, large format publication exploring the richness that print brings to the lives of people in all sorts of places and in all sorts of situations. Starring 16 individuals, each with a small personal story to share.